HARVEY KAPNICK CENTER FOR BUSINESS INSTITUTIONS

Basic principles and applications of marketing management. Marketing segmentation, target marketing, brand positioning, consumer behavior, channels strategy, pricing, advertising and promotion.

Prerequisites: ECON 201-0 and ECON 202-0.

Sample Syllabus

Effects of time and uncertainty on valuation and decision making. Discounting techniques, stock and bond valuation, capital budgeting, firm valuation, capital asset pricing model, financial options.

May not receive credit for both this course and ECON 360-1. Not for students who have previously taken KELLG_FE 310-0 or IEMS 326. Students may substitute any of ECON 360-1, IEMS 326 and KELLG FE for BUS INST 304.

Prerequisites: ECON 201-0 and ECON 202-0; STAT 210-0 or equivalent; MATH 218-1 or MATH 220-1; and BUS_INST 301-0.

SAMPLE SYLLABUS (Andersen)

SAMPLE SYLLABUS (Jiang)

SAMPLE SYLLABUS (Milbradt)

Sample Syllabus (Levy)

This course is jointly sponsored by Business Institutions and a student organization called campusCatalyst. The course is taught by a leader in the Chicagoland non-profit community and combines both a consulting experience with area non-profits facing organizational strategy issues with classroom lectures and discussions on the nonprofit sector. The class is composed of 25 students who are split into teams of five, and matched with local non-profit organizations and Kellogg MBA mentors, to work on quarter-long consulting engagements. Students directly engage with their client organizations in the field and then collectively meet once per week to discuss issues and problems they are facing with one another and their instructor, as well as to attend a series of classroom lectures on the nonprofit sector. To inform and guide students’ interactions with non-profits, the classroom sessions will provide an overview of the non-profit sector and the growing trends towards greater accountability, transparency and performance management. Students will explore the changing roles and responsibilities of non-profits, as shaped by both the public and private sector, and they will examine the implications of these trends. The course curriculum has two parts: 1) introducing students to the so-called Third Sector and the present political and economic systems that influence how it serves the public good and 2) examining business strategy and management and their applicability to non-profits. The over-arching goal of the course is to create a foundation of knowledge from which students can draw upon as they work together with community non-profits. This course is an opportunity to innovate, collaborate, learn and apply a new set of skills and knowledge while impacting the community.

Students must apply to take this course.  Information about application deadlines for future quarters and how to apply as well as more information about campusCatalyst can be found at: campuscatalyst.northwestern.edu

Sample Syllabus (Cole)

Sample Syllabus (Jones)

Sample Syllabus (Sznewajs)

Sample Syllabus (Hytros)